Ecommerce also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.
Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
Whereas e-business refers to all aspects of operating an online business, ecommerce refers specifically to the transaction of goods and services.
In order to capture your audience and make the sales, you have an ecommerce website .
Your e-commerce website needs to be current and implement several very important elements.
7 points to consider when developing your e-commerce site:
1. User Friendly
If your store is easy to navigate, you will have a greater chance of making a sale from the start.
2. Shopping Cart and Checkout Process
Adding items to the shopping cart should be simple. Color choices or style preferences should be easy to view and select. Customers like to view what they have in their cart while continuing to shop, so make sure you have a design and functionality that makes it easy.
3. Mobile Compatibility
80% of all online adults own a smartphone. Mobile visits, in many cases now, outrank desktop use.
4. Calls to Action (CTA)
Make sure to lead your customers through your site with calls to action that are specific to what you want them to do. For example, if you have a sale, your CTA button could be “Click Here to Save 20%!”
5. Images and Descriptions
When people are searching for a product to buy, they want to know all the details about it before making their purchase.
Cover all aspects, including size, texture, uses, benefits, colors available, etc. You want your potential customer to feel confident that they know enough about your product to purchase it, instead of going elsewhere.
6. Customer Support
Customer support needs to be available in case of any problems or questions. There are several different types of customer support, toll free, email support, and online chat. Decide which is the best choice for your budget and type of business.
7. Security and Privacy
Make sure you have an SSL certificate installed to encrypt data coming and going to the browser. Today every website, e-commerce or not, should have one.